Course Description

If you want to learn to exactly how to create/structure your brand... so it can become a household name - similar to how the One Musicfest has become a nationwide brand - Making the Brand is the course for you.

In this training you'll learn the mistakes most people make when starting their business (and how to avoid them), how to structure and execute hugely successful event and brand launches and much, much more.

Module 1: Branding Sponsorships and Partnerships with Steve Canal

Module 2: Agencies, Sponsorships and Growing Your Business

Module 3: Up Close & Personal with Myleik Teele

Module 4: A Music Exec's Take on Branding with Shanti Das

Strategic Brand Marketing Expert, Successful Entrepreneur and Founder of SoL Fusion Media Group and One Musicfest

J Carter

Successful Entrepreneur and Founder of several organizations including SoL Fusion Media Group, a creative brand and event management agency, Red Creative, a marketing, digital media and graphic design firm and Ice Pick, LLC, an enterprise with previous ownership of two spacious venues for concerts, events and entertainment.• Senior Executive with 15+ Years of Leadership Experience with strengths including new business development, negotiation, and operations, program/project, account, resource/people, vendor, financial and profit/loss management.• Strategic Brand Marketing Expert knowledgeable of best practices to improve brand recognition, increase product placement, drive revenue growth and profitability, as well as, reach and engage a target market.• Creative Event Manager capable of developing and launching uniquely tailored and executed productions for partners with expanded budgets and those under financial constraints, achieving overarching goals and exceeding expectations.• Charismatic & Engaging Professional with a keen ability to represent client, sponsor or partner brands and products and a proven track record of generating interest through media/PR interviews and by leveraging industry networks.

Course curriculum

  • 1

    Making The Brand Module 1: Branding, Sponsorships & Partnerships with Steve Canal

    • Making the Brand Module 1 - Branding w-Steve Canal- w_J Carter

    • Making the Brand Module 1 - Steve Canal
  • 2

    Making The Brand Module 2: Agencies, Sponsorships & Growing Your Business with Kembo Tom

    • Making the Brand Module 2 - Kembo Tom

    • Making the Brand Module 2 - Agencies, Sponsorships & Growing Your Business - w-Kembo Tom
  • 3

    Making the Brand Module 3: Up Close & Personal with Myleik Teele

    • Making the Brand Module 3 - Myleik Teele

    • Making the Brand Module 3 - Myleik Teele - Up Close and Personal
  • 4

    Making the Brand Module 4: A Music Exec's Take on Branding with Shanti Das

    • Making the Brand Module 4 - Shanti Das

    • Making the Brand w Shanti Das